Files and B2B databases

by Joly Cathie-Rosalie

Files and B2B databases

Which are the databases available on the market?
Which is their actual value? How these data bases are made up?
Was the statute of Opt-in/Opt-out in B2B (finally) been clarified?
Which are the possible uses of these bases? Do we have to preserve the data in his own bases? Which are the risks (in particular in terms qualitative level of its own bases)?
What is the message (“on the part of”) often mentioned in the title of the mailing resulting from exchanges or hirings of bases?
Which are the generally noted prices of the thousand cards? Does that depend on the sector, of the quality of the base? How to test (free) the quality of the base before the operation of marketing?